Branding Toolkit

1
Branding Toolkit
No. 1 of 3 (2020)
DOID: 3821.20200731

Picture a stone hitting calm waters, creating a cascade of ripples – a sort of kinetic energy that brings to life ever-evolving forms of expressions to tell a story about breaking up the static and embracing the unexpected.

Distinctive patterns, born from a blend of disruption and artistry, capturing the essence of the brand by focussing on movement and the potent force of a rebellious spirit in motion.

Abandoned explorative branding toolkit that I created in 2020 for a fashion brand.

The generative and fully interactive branding toolkit is capable of creating a wide range of static and motion graphics, allowing for high-resolution exports to JPG, PNG with alpha-channel, scalable vector-graphics (SVG) as well as 4K MP4-motion files at up to 60fps.

After a bit more than three years I am now finally able to add this interesting piece of my personal creative coding and generative design history to this archive.

Play case video with audio below

Branding Toolkit ↘︎ More ideas in this series

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Branding Toolkit
No. 2 of 3 (2020)
DOID: 3821.20200731
3
Branding Toolkit
No. 3 of 3 (2020)
DOID: 3821.20200731
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Ready to explore more creative coding-based explorations for brands, flexible visual system and dynamic identities like this? This idea is part of my ever-growing archive of explorations that focuses on visual, technical and narrative-driven territories using Generative Design and Creative Coding in the fields of communictions design and branding.

All creative coding explorations
Patrik Hübner - Generative Design and Creative Coding for brands
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