Learn how to unlock the potential of Generative Design for brands, agencies and cultural institutions. Embrace a new approach to creativity and experience how it changes the very core of how you create, work and monetize your ideas.

Claudia Illguth, Managing Director of Dragon Rouge Hamburg, met recently with Patrik Hübner, an interdisciplinary designer, to discuss Generative Design. An expert in the field, Patrik uses “creative algorithms” to explore new and meaningful stories at the intersection of design, art and data.

Branding is an essential part of creating an identity whereby users can associate themselves with. Traditionally, it has been the case that branding strategies are a top-down approach, centered around the minds of the clients and what they think their consumer base needs and desires. But, there seems to be a new player in the field. By using generative design-approaches and focusing more on data-driven design, the tables have turned, with the users telling the executives now what they want to see.

In this episode of “Creative Strategies” I talk about “Explorative Design” and why it is a fundamental part of the creative process. I share some basic creative benefits and strategies and use a real world, explorative case to illustrate the practical application of this technique.

Wie verändern Algorithmen, künstliche Intelligenz und Generatives Design unsere Art zu kommunizieren und zu gestalten? Was passiert, wenn Programmierung, Daten und menschliche Interkation in einem großen Mix zu neuartigen Geschichten verschmelzen und dabei ungesehene, visuelle Ausdrucksformen erzeugen? Und was bedeutet dies für das etablierte Machtgefüge zwischen Kulturschaffenden, Designern, Unternehmen, Konsumenten und der Gesellschaft im Ganzen?

How to visualize, program, and create with code & algorithms.
This talk at the Dutch Design Week is a robust introduction to the creative strategies, conceptual approaches and vast potential of the Generative Design and Creative coding landscape.

In this episode, we’re chatting with Patrik Hübner, an interdisciplinary designer who uses “creative algorithms” to explore fresh and meaningful stories at the intersection of design, art and data. By applying new and experimental techniques of data-driven creativity to his work with generative and interactive design systems and programming languages, he develops opportunities for brands and cultural institutions to set themselves apart by telling unique and meaningful stories.