Polkadot represents the forefront of decentralized network technology, shaping the construction and collaboration of blockchains. Initiated by Gavin Wood, a co-founder of Ethereum, its creation addresses the hurdles anticipated in a Web3 era.

In collaboration with the Polkadot community, our goal was to reinvent the brand in a way that empowers the community to embody and promote Web3’s vision through Polkadot. This approach led us to develop versatile branding tools instead of rigid guidelines, fostering unity yet embracing diversity. To embody this decentralized ethos in a tangible brand identity, we ensured it resonates with the core values of flexibility, interoperability, and evolution that Polkadot champions.

Agency Dragon Rouge Singapore invited me to bring to life their idea of a flexible visual design system which recognizes the multiple forms in which energy exists. An idea that reflects the various facets and states in which energy can exist – from the electrons of the sun, to the carbon molecules of our earth, to the latent potential that lies in every individual. This is exactly what each “PETRONAS dot” represents. The identity pays homage to Petrona’s core identity and emphasizes the brand’s expertise and technological capabilities.

To launch evian’s latest product innovation, I collaborated with Wieden+Kennedy Amsterdam to create a lighthearted and compelling story which would get consumers to try the new evian+ line of products. The playful rhymes and metaphors, such as ‘Feeling Foggy? Get Fizzy.” were staged by a dynamic, animated typeface. To enable a simultaneous global rollout across multiple markets and languages, the typeface was created using Generative Design – effectively automating the design process and allowing for a quick and cost-effective translation and application of the complex visual style by multiple contractors and partners.

How do you design for something that doesn’t yet exist? A place envisioned to unite and inspire a vibrant community of creatives and business professionals. There was a need to develop an identity that could simultaneously give BLAU—a new creative business hub—a tangible initial presence while remaining open, participatory, and inviting to a diverse group of creatives and professionals. It needed to be a catalyst for connection, creativity, and expression—a symbol of what BLAU aspired to become. The solution: A dynamic identity system as fluid and creative as the community it seeks to bring together. Every individual—be they creative, guest, partner or investor—becomes a part of the identity, helping to shape it as BLAU evolves and grows. The system morphs and shifts, reflecting the variety and beauty of the work and perspectives it brings together, while remaining cohesive and recognizable. At its core, the identity is designed to be flexible and interactive, seamlessly adapting across physical and digital media formats as well as a multitude of touchpoints, locations and events.

Together with agency Edenspiekerman Amsterdam I developed an expressive visual system for the medical information company Elsevier using Generative Design approaches, Creative Coding, big data and an interactive, web-based GUI to control it all. The system is capable of outputting infinite on-brand marketing collateral while being adaptive of the product and use-case. The branding toolkit is capable of both autonomously creating visual expressions of data and can also react to a user’s personals input.

As one of Germany’s largest retailers, DM sought to refresh its flagship Mivolis Artifeel private-label line—a brand known for its human-centric ethos and holistic approach to well-being. The challenge posed to me wasn’t just to update hundreds of product designs but to craft a system that could scale effortlessly across categories while standing out in a saturated market. The new identity needed to feel distinct, approachable, and deeply connected to Artifeel’s purpose of enriching everyday life. Impressed by the brand’s ethos, I developed a generative branding tool inspired by DM founder Götz Werner’s philosophy of individuality and connection. This dynamic system translated Artifeel’s values into organic, evolving visuals that felt alive and personal. By drawing from natural forms and vibrant textures, the tool created unique, on-brand designs for each product while maintaining a cohesive, approachable aesthetic guided by a human touch.

Surface invites people to drop their masks and show the reality behind the social stage. Showcased on web-enabled CLPs in public places of pause, people are encouraged to take a selfie that reveals their actual current mood. Simultaneously broadcast across a network of screens, people that see the image can instantly respond, show their compassion with preset emoticons or join their brave predecessors in uploading their own unmasked selves. Uploading their unmasked self, the picture appears on the CLP–screen as the sum of different shapes in a three dimensional field – symbolizing the effort that it takes to keep oneself together day by day. ‚Surface‘ wants to interrupt everyday life, draw peoples attention to the image they create in public and showcase the dark side of constantly hiding one’s feelings. Let’s create connections by taking off our masks.

This revolutionary tool uses real-time Twitter-data and sentiment-artificial intelligence to translate social conversations around women in leadership into a living brand asset. Introducing: The Pulse. Developed for Women Political Leaders (WPL), a premier political women’s network with influential members from around the world. The Pulse is a dynamic, data-responsive graphic that reacts to six key topics: Power, Success, Community, Diversity, Change and Leadership – all representing WPL’s key values.

In the anniversary year 2020, the Kunsthistorisches Museum Wien is exhibiting artists who do more than quote, interpret or contrast Beethoven’s work: The exhibition shows how Beethoven’s expressivity and cultural power permeate artistic practice from Romanticism to the present day. Across eras and disciplines, the exhibits demonstrate Beethoven’s inspirational impact and cultural power: The Beethoven Phenomenon.

This project references the curatorial leitmotif of the exhibition: The aim of the communicative approach is to make The Beethoven Phenomenon linguistically and visually palpable and to anchor the relevance of the exhibition associatively.

This dynamic visual identity-system uses motion-capture data to combine visual algorithms with the personal expression of human dancers, creating intricate forms and mesmerizing snapshots of motion in the process.

It distills the very essence of its subject to create individual and uniquely branded design-variations for the famous ballet composed by Pyotr Tchaikovsky. It is a comment on and exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for unforeseen and autonomous design-decisions.

When tasked with the brief of designing a flexible visual identity and design system for Creative Coding Utrecht’s “Art Machines” series of events I took inspiration from the event’s title and developed a quite literal art machine that can transform the portraits of participating artists and their machinery into infinite key visuals for the event’s communication collateral while showing that the web can touch both the digital and physical world.

Unashamedly inspired by the great wines of Europe, the singular focus of YarraLoch is to create world class wines from the Yarra Valley which are distinguished by their unique elegance, balance and complexity. To round off this story, I was invited to work with the Australian agency Future Days to develop a living design system that emphasizes the uniqueness of each bottle. A story that revolves around the clouds and Australian climate in which the different characteristics of the Yarraloch wines mature.

In absence of new impressions, SHUTDOWN.gallery appears as a contemporary place of visual experience that intends to reawaken cultural life beyond social distancing and to literally overwrite the walls of our private space. SHUTDOWN.gallery aims to rethink existing concepts and reestablish focus in a world of distraction. Every week, there will be a new exhibition with an artist whose work moves the world of art and design and thus maintains the fertile environment of constant change.

Chimes is an interactive, audio-reactive experience that translates the sound of a room into digital wind, setting in motion an exploration of space, music and time. The installation invites the viewer to surrender to the interplay of spatial sound, touch, air, movement and noise and to discover ever new facets in a constantly changing environment.

To address a younger, more eccentric clientele for the Diesel campaign “Go with the Flaw” I was invited to convert the campaign trailers into an interactive and new format. The system was designed as a spherical projection for the large domes of the former NSA wiretap station “Teufelsberg” and was projected in a guerilla event onto central areas of the city during the Berlin Leuchtet Festival.

Creating a visual identity is one of the most intricate and challenging tasks a designer can face and it is one of those very special realms that uniquely blur the lines between art and design. Aiding and promoting instant public recognition of a brand is a both timeless and singularly contemporary task that has a long-standing history of innovation and disruption.

To create the largest amount of possible logo-variations this specific algorithm uses randomness and chance as its main source of input. Future variations of this algorithm can however easily be modified to use different types of data as input – ranging from text-analysis over corporate data to even music to create more specific and (if desired) repeatable results.

Created in a joint effort with designer and musician Tim Rodenbröker, this audio-reactive music video was created using a wide variety of visual techniques centered around the idea of having autonomous entities (i.e. generative systems) scan and interpret large amounts of visual information with little to no human influence – triggered only by the factors of music and randomness.