Globalization, BigData, AI – no matter if private or professional, we’re confronted with a multitude of topics that seem almost impossible to grasp with existing models of thinking. At the same time, as cultural and creative professionals, we’re facing technological threats that could replace our work in the long term. So what can we do?

Why do good stories matter? The many years I have worked as a creative director and designer have proven one thing to me again and again: the basis of effective, targeted communication is always a good story. That’s why I decided to introduce my students to generative design and AI not through theory and programming, but through storytelling. Learn why good stories matter and how generative design can be the key to unlock effective, targeted communication in an oversaturated market.

Learn how to unlock the potential of Generative Design for brands, agencies and cultural institutions. Embrace a new approach to creativity and experience how it changes the very core of how you create, work and monetize your ideas.