To launch evian’s latest product innovation, I collaborated with Wieden+Kennedy Amsterdam to create a lighthearted and compelling story which would get consumers to try the new evian+ line of products. The playful rhymes and metaphors, such as ‘Feeling Foggy? Get Fizzy.” were staged by a dynamic, animated typeface. To enable a simultaneous global rollout across multiple markets and languages, the typeface was created using Generative Design – effectively automating the design process and allowing for a quick and cost-effective translation and application of the complex visual style by multiple contractors and partners.

Picture a stone hitting calm waters, creating a cascade of ripples – a sort of kinetic energy that brings to life ever-evolving forms of expressions to tell a story about breaking up the static and embracing the unexpected.

Distinctive patterns, born from a blend of disruption and artistry, capturing the essence of the brand by focussing on movement and the potent force of a rebellious spirit in motion.

Click and drag to move the camera. Drag the particles to interact with them.Change the parameters of the simulation by opening the options at the top right. A data-driven, kinetic […]

Dynamic, generative brand design created using a custom design algorithm. Each pattern is one of a kind, finished with a reflective, holographic layer of hot foil. This holographic foil reacts […]

Generative typographic experiments, based on a simulated 2D physics models. All of these animations are based on a simulation of a physics-based particle systems. Those system’s initial state is the result of […]

Benevolent-series – an exploration of the clash of physics and digital generative art. A typographic simulation created with computer-code. All of these animations are based on a simulation of a […]

Generative animations based on simulated physical behavior and autonomous particle-interactions. In school, I never really got into physics and the impression that this matter had no real-world applications for my […]