evian+ A generative typeface and dynamic branding toolkit.
To launch evian’s latest product innovation, I collaborated with Wieden+Kennedy Amsterdam to create a lighthearted and compelling story which would get consumers to try the new evian+ line of products. The playful rhymes and metaphors, such as ‘Feeling Foggy? Get Fizzy.” were staged by a dynamic, animated typeface. To enable a simultaneous global rollout across multiple markets and languages, the typeface was created using Generative Design – effectively automating the design process and allowing for a quick and cost-effective translation and application of the complex visual style by multiple contractors and partners.