I create human experiences through an aspirational fusion of storytelling and technology.

My approach

By fusing storytelling and communication design with creative algorithms, data, human interaction and programming, I help brands, agencies and cultural institutions to set themselves apart and lead future conversations through emerging forms of expression and engagement. I blend the mindset of a Creative Director with the capabilities of a Creative Technologist to ideate, design and develop dynamic and reactive brand experiences across a multitude of touch points.

Patrik Hübner Creative Coding and Generative Design for brands and agencies

PHOTO NIELS HECK

I am driven by the question how the mixture of data, human interaction, algorithms and storytelling can transform the impact of communication design.

About me

Drawing from a rich background of 15+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of design, technology and art. I collaborate with agencies and companies to develop meaningful and engaging forms of visual – often times interactive – communication and brand experiences across a multitude of touch points.

As a specialist in my field I am lucky to collaborate with some of the world’s leading agencies and companies to enrich their stunning work with my unique perspective. I achieve that by working with multi-disciplinary teams and guiding them on their journey of creating solutions in the realm of Generative Design – all the way from ideation to production. I help their visions and products grow by equally contributing my perspectives as a Creative Director – focussing on people, experiences, stories and insights – and my skills as a Creative Technologist. These strategic and creative partnerships unlock new forms of creativity, expression and system-driven design.

I love to fuse storytelling, technology, design and art in a unique blend of expressions. And I really love to share and exhibit my insights, thoughts and learnings that come with being able to work in this fascinating field.

Lectures & Research

I share my research in lectures and workshops at universities, agencies and cultural institutions. And I create human experiences by exhibiting my work in public spaces, festivals and art shows.

My passion topic is the interaction of the human capacity with modern technologies. I believe it is fundamentally critical to understand, discuss and actively shape this world in which our lives increasingly take place in digital space. A world caught up in the maelstrom of ever-increasing speed, complexity and interconnectedness of communication, in which new stories are emerging in the space between art and design. In this crucible of the new digital, I continue to explore how modern technologies are changing the profession of design and how the use of programmed design and algorithms is creating new possibilities for art, culture and commerce alike.

PHOTO J. KONRAD SCHMIDT / DENKFABRIK DIGITALE ARBEITSGESELLSCHAFT, RE:PUBLICA BERLIN 2019

Lectures, Talks & Workshops

2022 July 28thThe Atlantic / re:think New YorkDigital TalkUnited States
2022 June 16thSiegel + Gale New YorkDigital TalkUnited States
2022 May 26thFutureBrand LondonDigital TalkUnited Kingdom
2022 May 17thMunich Creative Business Week
Watch the talk online (German)
Digital TalkGermany
2022 Apr. 1stTransmission LondonDigital TalkUnited Kingdom
2021 Dec. 6th/8th/9thOstfalia University of Applied SciencesDigital Talk & WorkshopsGermany
2021 Nov. 26thITERATIONS Creative Coding symposium
Watch the talk online (English)
Digital TalkNetherlands
2021 Nov. 19thBayern DesignDigital WorkshopGermany
2021 Nov. 8thOLTA Community TalkDigital TalkUnited Kingdom
2021 Oct. 21stZwischenraum Talk Digital TalkGermany
2021 Aug. 21stProcessing Community Day
Watch the talk online (English)
Digital TalkWorldwide
2021 July 30thAccenture InteractiveDigital TalkGermany
2021 June 6thplanworx AGDigital TalkGermany
2020 Nov. 3rdWavelab
Watch the talk online (German)
Digital TalkGermany
2020 Sep. 9thIBMDigital TalkWorldwide
2020 Sep. 4th & 11thLandor & Fitch (Talk & Ideation Workshop)Digital WorkshopIndia
2020 June 17thre:agencyDigital TalkAustralia
2020 May 19thLandor Associates SingaporeDigital TalkSingapore
2020 May 11thécal (École cantonale d’art de Lausanne)Digital TalkSwitzerland
2020 Mar. 12thDigital Design RuhrBochumGermany
2019 Oct. 17thLanger DonnerstagDortmundGermany
2019 Sep. 16thPeter Schmidt GroupFrankfurtGermany
2019 Jul. 1stDesign Forum Münster (AGD)MünsterGermany
2019 Jun. 27thIHK Branchentreff KreativwirtschaftBonnGermany
2019 May 20thIHK Creative ShowroomBielefeldGermany
2019 May 7thre:publica 19
Watch the talk online (German) 
BerlinGermany
2019 May 2ndPublicis Drugstore »Meet the makers«HamburgGermany
2019 Jan 10thMetaDesign/Telekom – Synchronized DesignDüsseldorfGermany
2018 Dec. 7thEdenspiekermannAmsterdamNetherlands
2018 Nov. 6thLandor Associates LondonLondonUnited Kingdom
2018 Oct. 24thDutch Design Week
Watch the talk online (English)
EindhovenNetherlands
2018 Jun 6thMünster School of Applied DesignMünsterGermany
2017 Oct. 18thInstitut für Gesellschaft und DigitalesMünsterGermany
2017 Sep. 14thIT-FlashPaderbornGermany
2017 Jun. 21stCall for disruptive ideas (TecUP)PaderbornGerman

Awards

2021mapda Awards
Winner Best in Show
Winner Program Website
CanberraAustralia
2020Transform Awards MEA
Gold – Best visual identity from the public sector
Gold – Best use of audio brand
Silver – Best brand evolution
Highly commended – Best use of visual property
Middle EastAsia
2020Orpetron-WDA Site of the monthAnkaraTurkey
2020awwwards. SOTDBarcelonaSpain
2020awwwards. Developer AwardBarcelonaSpain
2020FWA (Forward Web Association) FOTDCambridgeshireUnited Kingdom
2019D&AD Awards
Graphite Pencil
Wooden Pencil
London United Kingdom
2019ADC Award. Bronze NagelHamburgGermany
2019German Design Award, SpecialHamburgGermany
2019iF DESIGN AWARDHamburgGermany
2019World Brand Design Awards. Gold & Winner.LondonUnited Kingdom
2019DDC Ausgezeichnete GestaltungFrankfurtGermany
2019Creative Pool Annual Awards, bronzeLondonUnited Kingdom
2019Corporate Design PreisEschbornGermany
2018Red Dot AwardBerlinGermany
2018Cannes Design Lions, FinalistCannesFrance
2018Preisträger Kultur- und KreativpilotenBerlinGermany
2018WPPed Cream AwardLondonUnited Kingdom
2017Call for ideasPaderbornGermany

Exhibitions & Live events

PermanentAspect on SixthPortlandUnited States
2022 October 6thDesign in Motion (DEMO) FestivalAmsterdam, EindhovenNetherlands
2022 June 16th & 20thJSNation ConferenceAmsterdamNetherlands
2022 Mar. 5th – 12thFUTUR 21 Media Art FestivalLageGermany
2020 Aug.-Sept.»Upload« PaderbornGermany
2019 Jul. 6thRESET*mixed artsVredenGermany
2019 Jul. 5thJSNation ConferenceAmsterdamNetherlands
2019 Jun.-Aug.»BITS-BYTES-ART«, 50 years of digital artPaderbornGermany
2018 Mar. 16th-18thDigital Design Days & OFFFMilanoItaly
2018 Mar. 15thAASS Jazz x VisualsEnchedeNetherlands
2018 Jan.-Feb.APT Gallery, »Expanding Systems«LondonUnited Kingdom
2017 Oct. 18thBerlin Leuchtet FestivalBerlinGermany
2017 Sep. 23rdMarta, contemporary art museumHerfordGermany
2017 Jul. 26thAmbient night special eventPaderbornGermany
2017 Jun. 1st – 3rdDigital Design Days & OFFFMilanoItaly
2017 Feb. – Mar.»Irgendwas mit Medien«PaderbornGermany
2017 Jan.Generation ArtsPaderbornGermany
2016 Dec. 30thINJUVIK + ExchampionMünsterGermany
2016 Oct. 30thRESET*FestivalMünsterGermany
2016 Sep. 18thFZW: WE TRUST! SHOWDortmundGermany
2016 Aug. 15th – 18thPlatine FestivalCologneGermany
2016 Jul. 23rdLABORIPaderbornGermany
2016 Feb. 2ndDomicil INJUVIK + AASSDortmundGermany
2016 Jan. 23rdINJUVIK + MoglebaumBielefeldGermany
2016 Jan. 16thBedroomproducers ReleasepartyPaderbornGermany
2015 Dec. 7th»Zuflucht Paderborn«PaderbornGermany
2015 Jun. 25thPROJEKTOR #2PaderbornGermany
2015 May 9thPopKon #1PaderbornGermany

Press

2020»Two Degrees Creative displays 200
recycling symbols at online exhibition space
SHUTDOWN.gallery«
The Brand Identity
2020»Novel stories, created by Creative Algorithms«
Listen to the Podcast  (English)
Tech + ArtCanada
2019»What’s Generative Design«
Read interview
Dragon RougeGermany
2019form – Issue No. 282 »Dekonstruktion«form magazineGermany
2019»Generative Design: Q&A with
Creative Algorithm Developer, Patrik Hübner«
Read interview
Edenspiekerman MagazineNetherlands
2019»Generative design creates new ways to form
a brand’s identity«
Read article
Design IndabaSouth Africa
2019Podcast: »Drugstore Podcast« (German)
Listen on Spotify Listen on iTunes
PublicisGermany

Award Jury Duty

2022Creativepool Annual Awards 2022. »Application« jury.
See my profile
Creative Pool
2020The One Show »Creative Use of Data« jury.
See my profile
The One Club For Creativity