I create human experiences through an aspirational fusion of storytelling and technology.

My approach

By merging communication design, branding and storytelling with generative systems, I help brands, agencies and cultural institutions stand out in a saturated world. I blend the mindset of a Creative Director with the capabilities of a Creative Technologist to ideate, design and develop dynamic and reactive brand experiences across a multitude of touch points.

About Patrik Hübner

As a programming designer and creative director, Patrik Hübner has been working at the intersection of design and technology for over 15 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and storytelling into cohesive visual and narrative branding systems on an international level. Today, he works as a generative designer and consultant with brands, agencies and cultural institutions and helps them craft meaningful and engaging experiences across a multitude of touchpoints. As a lecturer at universities, he teaches on the topic of generative design, is a regular keynote speaker and gives workshops.

His clients include Landor, Interbrand, Publicis, VML, Wieden+Kennedy, FutureBrand, The New York Times, Evian and Lexus. Patrik has given talks at Deutsche Telekom, IBM, Columbia University, Carnegie Mellon University, The Atlantic and at events such as re:publica Berlin and Dutch Design Week. Since 2018, his generative work has won over 30 awards, including the ADC Award, the European Design Award, the German Design Award, the D&ADAward, the World Brand Design Award and many more.

As an expert in his field, he is working alongside some of the world’s premier agencies and brands, bringing his distinctive perspective to enhance their work. He achieves this by guiding multi-disciplinary teams through the journey of generative design, all the way from strategy and initial idea to production. By contributing both his perspectives as a Creative Director—focusing on people, experiences, stories, and insights—and his skills as a Creative Technologist—including the planning, coding and implemtation of complex algorithmic systems—he supports the growth of his partner’s and client’s visions and products. These strategic and creative collaborations have opened up new avenues for creativity, expression and system-driven design.

Lectures & Research

I share my research in lectures and workshops at universities, agencies and cultural institutions. And I create human experiences by exhibiting my work in public spaces, festivals and art shows.

My passion topic is the interaction of the human capacity with modern technologies. I believe it is fundamentally critical to understand, discuss and actively shape this world in which our lives increasingly take place in digital space. A world caught up in the maelstrom of ever-increasing speed, complexity and interconnectedness of communication, in which new stories are emerging in the space between art and design. In this crucible of the new digital, I continue to explore how modern technologies are changing the profession of design and how the use of programmed design and algorithms is creating new possibilities for art, culture and commerce alike.