I design innovative solutions for brands, agencies and cultural institutions by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.


I blend the mindset of a Creative Director with the capabilities of a Creative Technologist to ideate, design and develop dynamic and reactive brand experiences across a multitude of touchpoints.

I am driven by the question how the mixture of data, human interaction, artificial intelligence and storytelling can transform the impact of communication design. By applying new and cutting edge techniques of creativity to my work with Generative Design systems and programming languages, I research emerging opportunities for brands and agencies to set themselves apart by leading future conversations.

Drawing from a rich background of 15+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of design, technology and art. I collaborate with agencies and companies to develop meaningful and engaging forms of visual – often times interactive – communication and brand experiences across a multitude of touch points.

Select clients and partners

As a specialist in my field I am lucky to collaborate with some of the world’s leading agencies and companies to enrich their stunning work with my unique perspective.

I work with multi-disciplinary teams and guide them on their journey of creating solutions in the realm of Generative Design – all the way from ideation to production.

I help their visions and products grow by equally contributing my perspectives as a Creative Director – focussing on people, experiences, stories and insights – and my skills as a Creative Technologist. These strategic and creative partnerships unlock new forms of creativity, expression and system-driven design.

Talks, workshops and exhibitions


I love to fuse storytelling, technology, design and art in a unique blend of expressions. And I really love to share and exhibit my insights, thoughts and learnings that come with being able to work in this fascinating field.

Lectures, Talks & Workshops

2021 Nov. 26thITERATIONS Creative Coding symposiumDigital TalkNetherlands
2021 Nov. 19thBayern DesignDigital WorkshopGermany
2021 Nov. 8thOLTA Community TalkDigital TalkUnited Kingdom
2021 Oct. 21stZwischenraum Talk Digital TalkGermany
2021 Aug. 21stProcessing Community Day
Watch the talk online (English)
Digital TalkWorldwide
2021 July 30thAccenture InteractiveDigital TalkGermany
2021 June 6thplanworx AGDigital TalkGermany
2020 Nov. 3rdWavelab
Watch the talk online (German)
Digital TalkGermany
2020 Sep. 9thIBMDigital TalkWorldwide
2020 Sep. 4th & 11thLandor & Fitch (Talk & Ideation Workshop)Digital WorkshopIndia
2020 June 17thre:agencyDigital TalkAustralia
2020 May 19thLandor Associates SingaporeDigital TalkSingapore
2020 May 11thécal (École cantonale d’art de Lausanne)Digital TalkSwitzerland
2020 Mar. 12thDigital Design RuhrBochumGermany
2019 Oct. 17thLanger DonnerstagDortmundGermany
2019 Sep. 16thPeter Schmidt Group (Workshop)FrankfurtGermany
2019 Jul. 1stDesign Forum Münster (AGD)MünsterGermany
2019 Jun. 27thIHK Branchentreff KreativwirtschaftBonnGermany
2019 May 20thIHK Creative ShowroomBielefeldGermany
2019 May 7thre:publica 19
Watch the talk online (German) 
2019 May 2ndPublicis Drugstore »Meet the makers«HamburgGermany
2019 Jan 10thMetaDesign/Telekom – Synchronized DesignDüsseldorfGermany
2018 Dec. 7thEdenspiekermannAmsterdamNetherlands
2018 Nov. 6thLandor Associates LondonLondonUnited Kingdom
2018 Oct. 24thDutch Design Week
Watch the talk online (English)
2018 Jun 6thMünster School of Applied Design (Workshop)MünsterGermany
2017 Oct. 18thInstitut für Gesellschaft und DigitalesMünsterGermany
2017 Sep. 14thIT-FlashPaderbornGermany
2017 Jun. 21stCall for disruptive ideas (TecUP)PaderbornGerman

Exhibitions & Live events

PermanentAspect on SixthPortlandUnited States
2020 Aug.-Sept.Upload exhibition, StadtmuseumPaderbornGermany
2019 Jul. 6thRESET*mixed artsVredenGermany
2019 Jul. 5thJSNation ConferenceAmsterdamNetherlands
2019 Jun.-Aug.»BITS-BYTES-ART«, 50 years of digital artPaderbornGermany
2018 Mar. 16th-18thDigital Design Days & OFFFMilanoItaly
2018 Mar. 15thAASS Jazz x VisualsEnchedeNetherlands
2018 Jan.-Feb.APT Gallery, »Expanding Systems«LondonUnited Kingdom
2017 Oct. 18thBerlin Leuchtet FestivalBerlinGermany
2017 Sep. 23rdMarta, contemporary art museumHerfordGermany
2017 Jul. 26thAmbient night special eventPaderbornGermany
2017 Jun. 1st – 3rdDigital Design Days & OFFFMilanoItaly
2017 Feb. – Mar.»Irgendwas mit Medien«PaderbornGermany
2017 Jan.Generation ArtsPaderbornGermany
2016 Dec. 30thINJUVIK + ExchampionMünsterGermany
2016 Oct. 30thRESET*FestivalMünsterGermany
2016 Sep. 18thFZW: WE TRUST! SHOWDortmundGermany
2016 Aug. 15th – 18thPlatine FestivalCologneGermany
2016 Jul. 23rdLABORIPaderbornGermany
2016 Feb. 2ndDomicil INJUVIK + AASSDortmundGermany
2016 Jan. 23rdINJUVIK + MoglebaumBielefeldGermany
2016 Jan. 16thBedroomproducers ReleasepartyPaderbornGermany
2015 Dec. 7th»Zuflucht Paderborn«PaderbornGermany
2015 Jun. 25thPROJEKTOR #2PaderbornGermany
2015 May 9thPopKon #1PaderbornGermany

Awards & Press


2021mapda Awards
Winner Best in Show
Winner Program Website
2020Transform Awards MEA
Gold – Best visual identity from the public sector
Gold – Best use of audio brand
Silver – Best brand evolution
Highly commended – Best use of visual property
Middle EastAsia
2020Orpetron-WDA Site of the monthAnkaraTurkey
2020awwwards. SOTDBarcelonaSpain
2020awwwards. Developer AwardBarcelonaSpain
2020FWA (Forward Web Association) FOTDCambridgeshireUnited Kingdom
2020The One Show, ADC
Judge “Creative use of Data”
New YorkUnited States
2019D&AD Awards. Graphite & Wooden PencilLondon United Kingdom
2019ADC Award. Bronze NagelHamburgGermany
2019German Design Award, SpecialHamburgGermany
2019iF DESIGN AWARDHamburgGermany
2019World Brand Design Awards. Gold & Winner.LondonUnited Kingdom
2019DDC Ausgezeichnete GestaltungFrankfurtGermany
2019Creative Pool Annual Awards, bronzeLondonUnited Kingdom
2019Corporate Design PreisEschbornGermany
2018Red Dot AwardBerlinGermany
2018Cannes Design Lions, FinalistCannesFrance
2018Preisträger Kultur- und KreativpilotenBerlinGermany
2018WPPed Cream AwardLondonUnited Kingdom
2017Call for ideasPaderbornGermany


2020»Two Degrees Creative displays 200
recycling symbols at online exhibition space
Read the article
The Brand Identity
2020»Novel stories, created by Creative Algorithms«
Listen to the Podcast  (English)
Tech + ArtCanada
2019»What’s Generative Design«
Read interview
Dragon RougeGermany
2019form282 »Dekonstruktion«
Read online
form magazineGermany
2019»Generative Design: Q&A with
Creative Algorithm Developer, Patrik Hübner«
Read interview
Edenspiekerman MagazineNetherlands
2019»Generative design creates new ways to form
a brand’s identity«
Read article
Design IndabaSouth Africa
2019Podcast: »Drugstore Podcast« (German)
Listen on Spotify Listen on iTunes