I specialize in telling fresh and meaningful stories at the intersection of design, technology and art. I research and apply novel forms of visual and interactive communication for brands, agencies and cultural institutions.
I am driven by the question how the mixture of data, human interaction, artificial intelligence and storytelling can transform the impact of communication design. By applying new and cutting edge techniques of creativity to my work with generative design systems and programming languages, I research emerging opportunities for brands and agencies to set themselves apart by leading future conversations.
Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of design, technology and art. I collaborate with agencies and companies to develop meaningful and engaging forms of visual – often times interactive – communication and brand experiences across a multitude of touch points.
Patrik Hübner
Franziskanrmauer 22
33098 Paderborn
Germany
+49 (0) 176 . 211 04 988
[email protected]
Tell me your story
Select partners, clients and friends
What is
» Generative Design «
Generative Design is a new and exciting chapter in the field of applied design. It fuses aspects of storytelling, experience and branding with algorithms, human interaction, data, artificial intelligence and programming. This unique mix of ingredients allows us to build engaging brand experiences and completely novel forms of visual design.
Why this is
the future
Generative Design changes the very core of how design works: Imagine a world in which you don’t design what you already know but rather teach the computer what it is that you actually want to accomplish. Employing algorithms in the creative process can yield unlimited choices for a design brief from which you can then choose the one that fits best.
What it brings
to a brand
With Generative Design approaches and data-driven design, users are sharing more about what they want and what their desires are simply by how they use the interactive designs and stories. This can lead to better products, more engaging brands and deeper insights into the minds, wishes and desires of our focus groups.
Awards of recognition for my
work with Generative Design
Select talks and exhibitions
What drives me
In a world, defined by digital metaphors and caught in a spiral of ever-increasing complexity, communication is continuously moving towards a broader range of non-linear forms of dynamic content and experiences. Content, that both demands and fosters new approaches to expressing and evolving ideas while facilitating exciting and novel forms of dialogue.
In this world, traditional tools, approaches and mindsets become more and more obsolete as they are not or only partially able to express the more complex narratives that are shaping within the realm of a “digital native audience” and its natural relationship to a digital and virtual world.
These notions are what shape my motivation to research programming languages as a means of developing algorithmically driven art and design-systems. To build my own tools. And to utilize their inherent capabilities of speed, freedom, randomness, versatility and power. And even to ask completely new questions while postulating new theories and new patterns of thought.
“In an advanced technological culture the most important artist best succeeds by [..] transforming artistic and technological decision-making into a single activity.”
Jack Burnham (1968), Systems Esthetics
When you think about any creative entity surrounding you, is it rooted in the inconceivable fabric of thought that only the human mind is capable of creating or is it rather the outcome of a set number of rules, simply varied by its genre-defining factors and thus endlessly repeatable without human interaction? If we put the idea of reader-response criticism at the center of assessing art and design, does it really matter who or what created the captivating work in front of you?
Those questions are what drive me to experiment with deconstructing communication into its most essentials parts and delivering that essence to computer-algorithms -using computer-code as my paintbrush if you will- for a fresh interpretation in the realms of animation, corporate design, audio-reactive visualizations, art and data-projection. To find out what is possible – and which questions to ask next.