I create human experiences through an aspirational fusion of storytelling and technology.

My approach

By merging communication design, branding and storytelling with generative systems, I help brands, agencies and cultural institutions stand out in a saturated world. I blend the mindset of a Creative Director with the capabilities of a Creative Technologist to ideate, design and develop dynamic and reactive brand experiences across a multitude of touch points.

About Patrik Hübner

As a programming designer and creative director, Patrik Hübner has been working at the intersection of design and technology for over 15 years. With a rich background in communication and brand design, he discovered generative design in 2014 and quickly became one of the few individuals to successfully establish this seamless blend of design, data and art into cohesive visual and narrative branding systems on an international level. Today, he works as a generative designer with brands, agencies and cultural institutions and helps them craft meaningful and engaging experiences across a multitude of touchpoints. As a lecturer at universities, he teaches on the topic of generative design, is a regular keynote speaker and gives workshops.

His clients include Landor & Fitch, Interbrand, Publicis, Wieden+Kennedy, The New York Times, Evian and Lexus. Patrik has given talks at Deutsche Telekom, IBM, Carnegie Mellon University, The Atlantic and at events such as re:publica Berlin and Dutch Design Week. Since 2018, his generative work has won over 30 awards, including the ADC Award, the European Design Award, the German Design Award, the D&ADAward, the World Brand Design Award and many more.

As an expert in his field, he has the privilege of working alongside some of the world’s premier agencies and brands, bringing his distinctive perspective to enhance their work. He achieves this by guiding multi-disciplinary teams through the journey of generative design, from initial idea to production. By contributing both his perspectives as a Creative Director – focusing on people, experiences, stories, and insights – and his skills as a Creative Technologist – including the planning, coding and implemtation of complex algorithmic systems – he supports the growth of his partner’s and client’s visions and products. These strategic and creative collaborations have opened up new avenues for creativity, expression, and system-driven design.

My work is not merely focussed on blending branding with generative systems; it’s about redefining the essence of engagement in the computational age. I am driven by the question how the mixture of data, human interaction, algorithms, artificial intelligence and storytelling can fundamentally transform the impact of communication design.

Lectures, Talks & Workshops

2024, July 10thBAT, VML, Landor and WPPLondonUnited Kingdom
2024, June 27thHollandCentraalDigital TalkNetherlands
2024, May 13thThe ChaseDigital TalkUnited Kingdom
2024, Mar. 14thButterfly CannonDigital TalkUnited Kingdom
2024, Feb. 20thZürcher Hochschule der Künste (ZHdK)
Zurich University of the Arts
Keynote on “Deep Learning”
2024, Feb. 12th/14thCarnegie Mellon University, School of Deisgn
Talk and Workshop
PittsburghUnited States
2023, Dec. 19thwob AGDigital Talk & WorkshopGermany
2023, Dec. 13thVMLY&R LondonDigital TalkUnited Kingdom
2023, Nov. 16thStartraum
»Storytelling in public spaces
through generative design«
2023, Oct. 25thDutch Design Week
»Tech is taking over«
2023, Oct. 19thLucerne University of Applied Sciences and Arts /
Hochschule für Design & Kunst Luzern
Digital TalkSwitzerland
2023, Oct. 18thForum Kreativwirtschaft
»K.O. durch KI?«
2023, Oct. 17thHochschule München, University of Applied Sciences
»Design im Zeughaus«
2023, Oct. 5thInscript Type FestivalDigital TalkWorldwide
2023, Sept. 7thKeynote at Start Art Week Düsseldorf
»A productive conference on the current AI hype«
2023, June 15thNB Studio LondonDigital TalkUnited Kingdom
2023, May 11thMunich Creative Business Week
»Future Perspectives on Generative AI
and Creative Digital Spaces«
2023, Apr. 19thKOTO Studio BerlinDigital TalkGermany
2023, Mar. 29thCreativer After Work im EMMA KreativzentrumPforzheimGermany
2023, Feb. 27thOPX Studio LondonDigital TalkUnited Kingdom
2022, Nov. 23rdKOTO Studio LondonDigital TalkUnited Kingdom
2022, Sep. 30thLet’s BONDDigital TalkFinland & worldwide
2022 Sep. 19thXO BeyondPrishtinaKosovo
2022 Sep. 16thflossk Hackerspace PrishtinaPrishtinaKosovo
2022 July 28thThe Atlantic / re:think New YorkDigital TalkUnited States
2022 June 16thSiegel + Gale New YorkDigital TalkUnited States
2022 May 26thFutureBrand LondonDigital TalkUnited Kingdom
2022 May 17thMunich Creative Business Week
Wavelab Art+Tech: Designing the Metaverse
Watch the talk online (German)
Digital TalkGermany
2022 Apr. 1stTransmission LondonDigital TalkUnited Kingdom
2021 Dec. 6th/8th/9thOstfalia University of Applied SciencesDigital Talk & WorkshopsGermany
2021 Nov. 26thITERATIONS Creative Coding symposium
Watch the talk online (English)
Digital TalkNetherlands
2021 Nov. 19thBayern DesignDigital WorkshopGermany
2021 Nov. 8thOLTA Community TalkDigital TalkUnited Kingdom
2021 Oct. 21stZwischenraum Talk Digital TalkGermany
2021 Aug. 21stProcessing Community Day
Watch the talk online (English)
Digital TalkWorldwide
2021 July 30thAccenture InteractiveDigital TalkGermany
2021 June 6thplanworx AGDigital TalkGermany
2020 Nov. 3rdWavelab
Watch the talk online (German)
Digital TalkGermany
2020 Sep. 9thIBMDigital TalkWorldwide
2020 Sep. 4th & 11thLandor & Fitch (Talk & Ideation Workshop)Digital WorkshopIndia
2020 June 17thre:agencyDigital TalkAustralia
2020 May 19thLandor Associates SingaporeDigital TalkSingapore
2020 May 11thécal (École cantonale d’art de Lausanne)Digital TalkSwitzerland
2020 Mar. 12thDigital Design RuhrBochumGermany
2019 Oct. 17thLanger DonnerstagDortmundGermany
2019 Sep. 16thPeter Schmidt GroupFrankfurtGermany
2019 Jul. 1stDesign Forum Münster (AGD)MünsterGermany
2019 Jun. 27thIHK Branchentreff KreativwirtschaftBonnGermany
2019 May 20thIHK Creative ShowroomBielefeldGermany
2019 May 7thre:publica 19
Watch the talk online (German) 
2019 May 2ndPublicis Drugstore »Meet the makers«HamburgGermany
2019 Jan 10thMetaDesign/Telekom – Synchronized DesignDüsseldorfGermany
2018 Dec. 7thEdenspiekermannAmsterdamNetherlands
2018 Nov. 6thLandor Associates LondonLondonUnited Kingdom
2018 Oct. 24thDutch Design Week
Watch the talk online (English)
2018 Jun 6thMünster School of Applied DesignMünsterGermany
2017 Oct. 18thInstitut für Gesellschaft und DigitalesMünsterGermany
2017 Sep. 14thIT-FlashPaderbornGermany
2017 Jun. 21stCall for disruptive ideas (TecUP)PaderbornGerman

Exhibitions & Live events

PermanentAspect on SixthPortlandUnited States
2023 June 1stAI x “the all electric society”BlombergGermany
2022 October 6thDesign in Motion (DEMO) FestivalAmsterdam, EindhovenNetherlands
2022 June 16th & 20thJSNation ConferenceAmsterdamNetherlands
2022 Mar. 5th – 12thFUTUR 21 Media Art FestivalLageGermany
2020 Aug.-Sept.»Upload« PaderbornGermany
2019 Jul. 6thRESET*mixed artsVredenGermany
2019 Jul. 5thJSNation ConferenceAmsterdamNetherlands
2019 Jun.-Aug.»BITS-BYTES-ART«, 50 years of digital artPaderbornGermany
2018 Mar. 16th-18thDigital Design Days & OFFFMilanoItaly
2018 Mar. 15thAASS Jazz x VisualsEnchedeNetherlands
2018 Jan.-Feb.APT Gallery, »Expanding Systems«LondonUnited Kingdom
2017 Oct. 18thBerlin Leuchtet FestivalBerlinGermany
2017 Sep. 23rdMarta, contemporary art museumHerfordGermany
2017 Jul. 26thAmbient night special eventPaderbornGermany
2017 Jun. 1st – 3rdDigital Design Days & OFFFMilanoItaly
2017 Feb. – Mar.»Irgendwas mit Medien«PaderbornGermany
2017 Jan.Generation ArtsPaderbornGermany
2016 Dec. 30thINJUVIK + ExchampionMünsterGermany
2016 Oct. 30thRESET*FestivalMünsterGermany
2016 Sep. 18thFZW: WE TRUST! SHOWDortmundGermany
2016 Aug. 15th – 18thPlatine FestivalCologneGermany
2016 Jul. 23rdLABORIPaderbornGermany
2016 Feb. 2ndDomicil INJUVIK + AASSDortmundGermany
2016 Jan. 23rdINJUVIK + MoglebaumBielefeldGermany
2016 Jan. 16thBedroomproducers ReleasepartyPaderbornGermany
2015 Dec. 7th»Zuflucht Paderborn«PaderbornGermany
2015 Jun. 25thPROJEKTOR #2PaderbornGermany
2015 May 9thPopKon #1PaderbornGermany


2023ADC Award
1x Bronze Nagel
1x Bronze Nagel

Creative use of code
Creative use of typography
2023European Design Award
1x Silver

2021mapda Awards
1x Best in show
1x Award

Program Website
2020Transform Awards MEA
1x Gold
1x Gold
1x Silver
1x Highly commended

Best visual identity from the public sector
Best use of audio brand
Best brand evolution
Best use of visual property
1x Award

Site of the month
1x Award
1x Winner

Site of the day
Developer award
2020FWA (Forward Web Association)
1x Award

2019D&AD Awards
1x Graphite Pencil
1x Wooden Pencil
1x Shortlist

Digital Brand Expression
New Branding Schemes
Writing For Design
2019ADC Award
1x Bronze Nagel
1x Bronze Nagel
1x Bronze Nagel

Innovative Use Of Data
Infographic / Data-Visualization
2019German Design Award
1x Special Mention
1x Special Mention

Excellent Communication Design
Brand Identity
1x Winner
1x Winner

2019World Brand Design Awards
1x Gold
1x Winner

Best packaging of the year
Best packaging of the year
2019DDC (Deutscher Designer Club)
1x Ausgezeichnete Gestaltung

Identity / Award
2019Creative Pool Annual Awards
1x Bronze

Branded Content
2019Corporate Design Preis
1x Award

Corporate Design launch
2018Red Dot Award
1x Winner

Brand Identity
2018Cannes Design Lions
1x Finalist

Shortlist Design
2018Preisträger Kultur- und Kreativpiloten
2018WPPed Cream Award
1x Winner

Packaging, Brand
2017Technologietransfer- & ExistenzgründungsCenter,
Uni Paderborn (TecUp), Call for ideas
1x Winner

First place


2023»Creative Talk« series
Read interview (German)
2023»Musikalisch und interaktiv:
Rebranding für die Philharmonie Luxembourg«
Read article (German)
Page MagazineGermany
2023»Is the future of design generative?«
Press release
2023»Philharmonie Luxembourg rebrand«
Read the article
It’s Nice ThatUnited Kingdom
2022»Munken Creator – raising questions«
Read article
2022»Munken Creator – typographic experiments«
Read article
It’s Nice ThatUnited Kingdom
2022»The future of co-creation«
Listen to the Podcast
PHLOTEUnited States
2020»Two Degrees Creative displays 200
recycling symbols at online exhibition space
The Brand IdentityUnited Kingdom
2020»Novel stories, created by Creative Algorithms«
Listen to the Podcast 
Tech + ArtCanada
2019»What’s Generative Design«
Read interview
Dragon RougeGermany
2019form – Issue No. 282 »Dekonstruktion«form magazineGermany
2019»Generative Design: Q&A with
Creative Algorithm Developer, Patrik Hübner«
Read interview
Edenspiekerman MagazineNetherlands
2019»Generative design creates new ways to form
a brand’s identity«
Read article
Design IndabaSouth Africa
2019Podcast: »Drugstore Podcast«
Listen on Spotify Listen on iTunes (German)

Teaching experience

WS 2023»Brand Identity – Generative Design CXI«
Teaching Assignment (Lehrauftrag)
Fachbereich Gestaltung @ Hochschule Bielefeld
(HSBI, University of Applied Sciences, Faculty of Design)
SS 2023»Generative Design and Artifical Intelligence in Design« (Bachelor-Seminar)
Seminar description
Teaching Assignment (Lehrauftrag)
Munich Center for Digital Sciences and AI
(MUC.DAI) @ Hochschule München University of Applied Sciences

Award Jury Duty

2022Creativepool Annual Awards 2022. »Application« jury.
See my profile
Creative Pool
2020The One Show »Creative Use of Data« jury.
See my profile
The One Club For Creativity


I love to fuse storytelling, technology, design and art in a unique blend of expressions. And I really love to share and exhibit my insights, thoughts and learnings that come with being able to work in this fascinating field.

Lectures & Research

I share my research in lectures and workshops at universities, agencies and cultural institutions. And I create human experiences by exhibiting my work in public spaces, festivals and art shows.

My passion topic is the interaction of the human capacity with modern technologies. I believe it is fundamentally critical to understand, discuss and actively shape this world in which our lives increasingly take place in digital space. A world caught up in the maelstrom of ever-increasing speed, complexity and interconnectedness of communication, in which new stories are emerging in the space between art and design. In this crucible of the new digital, I continue to explore how modern technologies are changing the profession of design and how the use of programmed design and algorithms is creating new possibilities for art, culture and commerce alike.