I create human experiences through an aspirational fusion of storytelling and technology.

My approach

By fusing storytelling and communication design with creative algorithms, data, human interaction and programming, I help brands, agencies and cultural institutions to set themselves apart and lead future conversations through emerging forms of expression and engagement. I blend the mindset of a Creative Director with the capabilities of a Creative Technologist to ideate, design and develop dynamic and reactive brand experiences across a multitude of touch points.

About me

Drawing from a rich background of 15+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of design, technology and art. I collaborate with agencies and companies to develop meaningful and engaging forms of visual – often times interactive – communication and brand experiences across a multitude of touch points.

As a specialist in my field I am lucky to collaborate with some of the world’s leading agencies and companies to enrich their stunning work with my unique perspective. I achieve that by working with multi-disciplinary teams and guiding them on their journey of creating solutions in the realm of Generative Design – all the way from ideation to production. I help their visions and products grow by equally contributing my perspectives as a Creative Director – focussing on people, experiences, stories and insights – and my skills as a Creative Technologist. These strategic and creative partnerships unlock new forms of creativity, expression and system-driven design.

Lectures & Research

I share my research in lectures and workshops at universities, agencies and cultural institutions. And I create human experiences by exhibiting my work in public spaces, festivals and art shows.

My passion topic is the interaction of the human capacity with modern technologies. I believe it is fundamentally critical to understand, discuss and actively shape this world in which our lives increasingly take place in digital space. A world caught up in the maelstrom of ever-increasing speed, complexity and interconnectedness of communication, in which new stories are emerging in the space between art and design. In this crucible of the new digital, I continue to explore how modern technologies are changing the profession of design and how the use of programmed design and algorithms is creating new possibilities for art, culture and commerce alike.