I craft creative algorithms that tell fresh and meaningful stories. To foster novel forms of engagement at the intersection of art and design.

I am driven by the question of how modern technologies transform the role of design and communication. By applying new and experimental techniques of creativity to my work with generative design systems and programming languages, I research emerging opportunities for both brands and artistic projects to set themselves apart by telling unique and meaningful stories.

Patrik Hübner
Franziskanrmauer 22
33098 Paderborn

+49 (0) 176 . 211 04 988
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Patrik Hübner

» Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, I constantly cross the boundaries of art and design. I devote my time to artistic and cultural projects. And I collaborate with companies to explore meaningful, fresh forms of branding and web-experiences. «


Cannes Lions Design Lions Finalist 2018 Patrik Hübner
Red Dot Design Award 2018 Brute Wine Patrik Hübner
German Design Brand Award Special 2019 Brute Wine Patrik Hübner
Kultur und Kreativpoliten Deutschland Patrik Hübner gefördert durch das Bundesministerium für Wirtschaft
WPPed Cream Awards 2018 Design and Branding BRUTE Wine Patrik Hübner

What I do

I design generative design systems that create dynamic identities and brands that are alive and breathing. I think about and develop interactive installations that illuminate the interdependency of humans and machines. And I craft audio-reactive experiences that connect algorithms with real people and spaces in unique installations.

Foto: J. Konrad Schmidt / Denkfabrik Digitale Arbeitsgesellschaft

Who I have worked with

Drawing from a rich background of 10+ years as a Creative Director for leading national and international brands, I have had the chance to be part of and lead projects for brands and agencies – including

  • Landor / WPP
  • Edenspiekermann
  • Publicis (PixelPark, MetaDesign)
  • onformative
  • CeBit
  • bugatti
  • Vodafone
  • McAfee
  • Mondelez/Oreo
  • Bayer 04 Leverkusen
  • BBDO
  • and many more.

In the past few years my artistic work has been showcased in the context of digital festivals, audio-reactive live-performances, interactive experiences and talks about creative coding strategies – including

  • re:publica (Berlin/Germany)
  • Dutch Design Week (Eindhoven/Netherlands)
  • APT Gallery/Expanding Systems (London/United Kingdom)
  • Digital Design Days/OFFF (Milan/Italy)
  • Platine Festival for digital art (Cologne/Germany)
  • Reset Festival for experimental culture (Münster/Germany)
  • MARTa Museum for Art, Architecture and Design (Herford/Germany)
  • Münster School of Applied Design (Münster/Germany)
  • Berlin Leuchtet Festival (Berlin/Germany)
  • and many more.

What drives me

In a world, defined by digital metaphors and caught in a spiral of ever-increasing complexity, communication is continuously moving towards a broader range of non-linear forms of dynamic content and experiences. Content, that both demands and fosters new approaches to expressing and evolving ideas while facilitating exciting and novel forms of dialogue.

In this world, traditional tools, approaches and mindsets become more and more obsolete as they are not or only partially able to express the more complex narratives that are shaping within the realm of a “digital native audience” and its natural relationship to a digital and virtual world.

These notions are what shape my motivation to research programming languages as a means of developing algorithmically driven art and design-systems. To build my own tools. And to utilize their inherent capabilities of speed, freedom, randomness, versatility and power. And even to ask completely new questions while postulating new theories and new patterns of thought.

“In an advanced technological culture the most important artist best succeeds by [..] transforming artistic and technological decision-making into a single activity.”

Jack Burnham (1968), Systems Esthetics

When you think about any creative entity surrounding you, is it rooted in the inconceivable fabric of thought that only the human mind is capable of creating or is it rather the outcome of a set number of rules, simply varied by its genre-defining factors and thus endlessly repeatable without human interaction? If we put the idea of reader-response criticism at the center of assessing art and design, does it really matter who or what created the captivating work in front of you?

Those questions are what drive me to experiment with deconstructing communication into its most essentials parts and delivering that essence to computer-algorithms -using computer-code as my paintbrush if you will- for a fresh interpretation in the realms of animation, corporate design, audio-reactive visualizations, art and data-projection. To find out what is possible – and which questions to ask next.