To celebrate Lexus’ partnership with eSports team 100 Thieves and their League of Legends world championship title, we created the Lexus Thieves NX: An art car whose design recreates every move and action of the decisive events that led to the team’s world championship title.
The car print design is based on generative design technology made specifically for the Lexus NX 100 T to produce a graphic representation of 100 Thieves’ championship win. Lines, nodes, and curves reflect player actions and movements from the team’s 11 victorious playoff matches. Each win is marked in reflective red ink and inscribed with the name of the top player.
