Lexus NX 100 Thieves Art Car The first art car design generated entirely by championship gameplay data. This is not just a tribute to a world championship winning team. It's a map of how they got there.

To celebrate Lexus’ partnership with eSports team 100 Thieves and their League of Legends world championship title, we created the Lexus Thieves NX: An art car whose design recreates every move and action of the decisive events that led to the team’s world championship title.

The car print design is based on generative design technology made specifically for the Lexus NX 100 T to produce a graphic representation of 100 Thieves’ championship win. Lines, nodes, and curves reflect player actions and movements from the team’s 11 victorious playoff matches. Each win is marked in reflective red ink and inscribed with the name of the top player.

Client

Lexus / Toyota USA

Agency

Team One, Los Angeles

My roles

Generative Design Consulting Development of the design system Development of data-analysis tools Additional concepts

Formats

Art car print Print and motion graphics for the campaign Interactive design tool Social media graphics

The Lexus NX 100T is not just a tribute to a world championship winning team – it’s a map of how they got there.

Lines, nodes, and curves reflect player actions and movements from the team’s 11 victorious playoff matches. Each win is marked in reflective red ink and inscribed with the name of the top player.
Unmute the video to hear the full story of the Lexus NX 100T. Video by 100 Thieves.

The Champion Print on the Thieves NX will be recognizable to fans of 100 Thieves because it resembles their signature geo-print, but Lexus’ version gives it an entirely new spin. The Champion Print is not only a remembrance of the team’s success; it is also a map of how they got there.

The car print design is based on a generative design technology made specifically for the Lexus NX 100 T to produce a graphic representation of 100 Thieves’ championship win. Lines, nodes, and curves reflect player actions and movements from the team’s 11 victorious playoff matches. Each win is marked in reflective red ink and inscribed with the name of the top player.

The underlying web-based design system uses tens of thousands of data points from the 11 World Championship games.

These include the actions of individual players such as assists, kills and deaths, as well as their exact position in the gameworld, which are displayed chronologically on the Lexux NX 100T. This is not just a tribute to a championship team. It’s a map of how they got there.

The generative design tool uses actual player data to make this car designed specifically to produce a pictorial representation of the 100 Thieves’ title win. Threads, clusters, and contours reflect player motion and action from the group’s 11 victories. Each win is underlined in luminous red ink and inscribed with the name of the top player.