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Explorative design for dynamic brand identities – using creative coding and generative design

In this episode of “Creative Strategies” I talk about “Explorative Design” and why it is a fundamental part of the creative process. I share some basic creative benefits and strategies and use a real world, explorative case to illustrate the practical application of this technique.

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Generative Design
Innovative storytelling and meaningful connections for brands and agencies

Philharmonie-Luxembourg-FeaturedImage

Philharmonie Luxembourg. A dynamic identity that interacts with the sound of live music.
Lexus-NX100T-Generative-art-car-design-cover

Lexus NX 100 Thieves. A car design based on tens of thousands of data points from world championship games.
Munken-Creator-Generative-Design-Typography-Creative-Coding-Poster

Munken Creator. Impetuous typographic experimentation – inspiration beyond boundaries.
Brute-Weather-Driven-Generative-Brand-Identity-Design-Cover

BRUTE. A brand crafted by the elements.
Surface-Interactive-Generative-CLP-Poster

Surface. Interactive CLPs in public spaces to inspire compassion.
Evian-Generative-Brand-Design-Typeface-Cover

evian+ A generative typeface and dynamic branding toolkit.

Creative Coding
Code-based explorations of visual systems for future brand- and interaction-design applications

Simple-Creative-Coding-Toolkit

Simple Creative Coding Toolkit
sketch_109_01

60s Swiss Recursive Poster Series
TheArtOfTheFuture

Beyond Data
From-Bird-To-Backpack

From Bird To Backpack
Pluviophile

Pluviophile
Distribution

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Generative Design and Creative Coding change the very core of how design works: Imagine a world which allows you to create narratives, designs and brand experiences that are flexible, reactive, alive and breathing.

Input →
Output →
Learn how this approach works
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