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Explorative design for dynamic brand identities – using creative coding and generative design

In this episode of “Creative Strategies” I talk about “Explorative Design” and why it is a fundamental part of the creative process. I share some basic creative benefits and strategies and use a real world, explorative case to illustrate the practical application of this technique.

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Generative Design
Innovative storytelling and meaningful connections for brands and agencies

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Philharmonie Luxembourg. A dynamic identity that interacts with the sound of live music.
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BRUTE. A brand crafted by the elements.
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Lexus NX 100 Thieves. A car design based on tens of thousands of data points from world championship games.
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Munken Creator. Impetuous typographic experimentation – inspiration beyond boundaries.
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Stadttheater Gießen. Connecting performance and community through a shared visualized language.
Poladot-Generative-Brand-Blockchain-Identity-Cover-02

Polkadot. A community-driven brand that is built to evolve.

Creative Coding
Code-based explorations of visual systems for future brand- and interaction-design applications

McKinsey-NameInteraction

McKinsey Dynamic Identity Explorations
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Branding Toolkit
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Where there is data, there is design
Simple-Creative-Coding-Toolkit

Simple Creative Coding Toolkit
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60s Swiss Recursive Poster Series
TheArtOfTheFuture

Beyond Data
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Generative Design and Creative Coding change the very core of how design works: Imagine a world which allows you to create narratives, designs and brand experiences that are flexible, reactive, alive and breathing.

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Learn how this approach works
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