An interactive and generative collage which invites the viewer to playfully engage with selected fragments of the concepts of communication. This collage is based on the film “A Communications Primer” […]

In early 2018 I had the chance to collaborate with agencies onformative and Wolff Olins on the rebranding for the global management consultants McKinsey & company. One of the directions of the global pitch aimed at making the new McKinsey „smart M“ logo dynamic, bespoke and highly reactive. I was tasked with exploring non-traditional approaches, which made me come up with ideas ranging from using facial markers and employee’s names as data points for unique and tailor-made logo variations up to creating unique synthesized soundscapes based on people’s interaction with logo.

A significant part of my job often involves brainstorming and shaping new concepts that redefine what dynamic brands can be, making them more accessible, responsive, and expressive. This work, now almost six years old, represents an early stage in my journey. Looking back, it’s fascinating to see how my pursuit of impactful, data-driven branding has been a consistent theme in my career, even before I fully mastered the techniques of generative design.

Exhibited at APT Studios London, 2018.An interactive work of abstract art that graphically represents/interprets the physical presence of visitors, the surrounding environmental noise of the exhibition space as well as […]

Man/Machine interactive interface exploration for theatre live performances. A series of 3D-physical projections mapped to physical performances in real-time. Hello Kinect and Processing.

An exploration of matching a physical 3D projection-space with a dynamic, flocking particle system and body tracking (specifically hand-tracking). Real-time human motion is translated into a large-scale prohection.