The municipal theater of Gießen faced a transformative challenge: how to reflect its bold new artistic direction while connecting deeply with the city it serves. With a new artistic team in 2022, the theater sought to reimagine its identity as a dynamic space for curiosity, dialogue, and shared experiences. The task was to create a design system that captured the theater’s evolving essence and engaged its audience in fresh and meaningful ways. The solution: a generative design system of fluid, expressive lines—visual representations of the theater’s ability to narrate, reinterpret, and transform. These dynamic patterns mirror the gestures, voices, and movements of the stage, evolving in real-time to reflect the collaborative and exploratory spirit of the Stadttheater.

The Philharmonie Luxembourg is an esteemed music venue and acclaimed worldwide. In order to bond with a new generation of music-lovers, its emphasis and core values have been re-shifted to focus on emotion, live experiences, and the joy of music. To make this vision a reality, NB Studio and I collaborated on designing and realizing a new identity which puts music at the very heart of the brand. Designed as a 21st-century brand, the identity blends the sound of the music performed at the venue with its building’s signature vertical columns. As different genres of music are played, the design of the logo is altered, reflecting the genre in real-time and breathing life into the brand. In this way, the visual representation of the Philharmonie is constantly being refreshed and given an energy that appeals to music-lovers of all ages.

In the anniversary year 2020, the Kunsthistorisches Museum Wien is exhibiting artists who do more than quote, interpret or contrast Beethoven’s work: The exhibition shows how Beethoven’s expressivity and cultural power permeate artistic practice from Romanticism to the present day. Across eras and disciplines, the exhibits demonstrate Beethoven’s inspirational impact and cultural power: The Beethoven Phenomenon.

This project references the curatorial leitmotif of the exhibition: The aim of the communicative approach is to make The Beethoven Phenomenon linguistically and visually palpable and to anchor the relevance of the exhibition associatively.

In early 2018 I had the chance to collaborate with agencies onformative and Wolff Olins on the rebranding for the global management consultants McKinsey & company. One of the directions of the global pitch aimed at making the new McKinsey „smart M“ logo dynamic, bespoke and highly reactive. I was tasked with exploring non-traditional approaches, which made me come up with ideas ranging from using facial markers and employee’s names as data points for unique and tailor-made logo variations up to creating unique synthesized soundscapes based on people’s interaction with logo.

A significant part of my job often involves brainstorming and shaping new concepts that redefine what dynamic brands can be, making them more accessible, responsive, and expressive. This work, now almost six years old, represents an early stage in my journey. Looking back, it’s fascinating to see how my pursuit of impactful, data-driven branding has been a consistent theme in my career, even before I fully mastered the techniques of generative design.

This dynamic visual identity-system uses motion-capture data to combine visual algorithms with the personal expression of human dancers, creating intricate forms and mesmerizing snapshots of motion in the process.

It distills the very essence of its subject to create individual and uniquely branded design-variations for the famous ballet composed by Pyotr Tchaikovsky. It is a comment on and exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for unforeseen and autonomous design-decisions.

The Prelude No.1 in C Major is arguably the most famous of Johann Sebastian Bach’s movements for the Well-Tempered Clavier and quite certainly one of the most influential and defining musical texts in history altogether. To this date, its inherent ideas, patterns and structures are continuing to shape modern music and the way we perceive and create musical compositions. Its harmonic, monophonic progression is almost mathematical in construction and of a timelessness only few composers have achieved. This is why its deceptive simplicity and inherent beauty lends itself to be appreciated and rediscovered in this series of interactive, audio-visual explorations.

To address a younger, more eccentric clientele for the Diesel campaign “Go with the Flaw” I was invited to convert the campaign trailers into an interactive and new format. The system was designed as a spherical projection for the large domes of the former NSA wiretap station “Teufelsberg” and was projected in a guerilla event onto central areas of the city during the Berlin Leuchtet Festival.

Whitestone.io coding-challenge to create an audio reactive art piece using Mike Gao’s track Adventura. Whitestone is an initiative to reinvent online music through visuals and interactivity. It’s a place to […]

„Wooden Drum“ is a generative mixed-media installation which is propelled by real-time audio-reactive algorithms, creating unique and irreproducible visual outputs based on the ambient sound of the space surrounding it.

Form. Space. Music. Interaction. „Piano“ invites the observer to be a playful part of the liaison of generative design, audio-reactive interaction and three-dimensional animation – exploring the unpredictable performances generated […]

“No Move” is a 3D, audio-reactive music visualization that I created for the upcoming INJUVIK Collective live-set. This real-time, browser-based animation will be part of the live electronic music- and […]

“Time” is an audio-reactive music visualization that I created for the upcoming INJUVIK Collective live-set. This real-time, browser-based 3D-visualization will be part of the live electronic music- and projection-performances Stefan, Tim […]