Agency Dragon Rouge Singapore invited me to bring to life their idea of a flexible visual design system which recognizes the multiple forms in which energy exists. An idea that reflects the various facets and states in which energy can exist – from the electrons of the sun, to the carbon molecules of our earth, to the latent potential that lies in every individual. This is exactly what each “PETRONAS dot” represents. The identity pays homage to Petrona’s core identity and emphasizes the brand’s expertise and technological capabilities.

In the anniversary year 2020, the Kunsthistorisches Museum Wien is exhibiting artists who do more than quote, interpret or contrast Beethoven’s work: The exhibition shows how Beethoven’s expressivity and cultural power permeate artistic practice from Romanticism to the present day. Across eras and disciplines, the exhibits demonstrate Beethoven’s inspirational impact and cultural power: The Beethoven Phenomenon.

This project references the curatorial leitmotif of the exhibition: The aim of the communicative approach is to make The Beethoven Phenomenon linguistically and visually palpable and to anchor the relevance of the exhibition associatively.

Kinetic motion-study for an interactive, data-driven dynamic identity.
Modern tools allow us to create dynamic identities that reach beyond traditional mediums and make the recipient an active part of the conversation. This was designed as a basis to develop projection-mapped, interactive tapeart installations, interactive motion-walls and key-visuals for posters, videos and GIFs.

Dynamic, generative brand design created using a custom design algorithm. Each pattern is one of a kind, finished with a reflective, holographic layer of hot foil. This holographic foil reacts […]