Globalization, BigData, AI – no matter if private or professional, we’re confronted with a multitude of topics that seem almost impossible to grasp with existing models of thinking. At the same time, as cultural and creative professionals, we’re facing technological threats that could replace our work in the long term. So what can we do?

Learn how to unlock the potential of Generative Design for brands, agencies and cultural institutions. Embrace a new approach to creativity and experience how it changes the very core of how you create, work and monetize your ideas.

In this episode of “Creative Strategies” I talk about “Explorative Design” and why it is a fundamental part of the creative process. I share some basic creative benefits and strategies and use a real world, explorative case to illustrate the practical application of this technique.

Wie verändern Algorithmen, künstliche Intelligenz und Generatives Design unsere Art zu kommunizieren und zu gestalten? Was passiert, wenn Programmierung, Daten und menschliche Interkation in einem großen Mix zu neuartigen Geschichten verschmelzen und dabei ungesehene, visuelle Ausdrucksformen erzeugen? Und was bedeutet dies für das etablierte Machtgefüge zwischen Kulturschaffenden, Designern, Unternehmen, Konsumenten und der Gesellschaft im Ganzen?

How to visualize, program, and create with code & algorithms.
This talk at the Dutch Design Week is a robust introduction to the creative strategies, conceptual approaches and vast potential of the Generative Design and Creative coding landscape.