The acceleration of generative design.
Exploring the edges of digital design.

Talk at the Dutch Design Week Eindhoven, Igluu Eindhoven. Made possible by Digital Wednesday.

The acceleration of Generative Design: How to visualize, program, and create with code & algorithms. This talk at the Dutch Design Week is a robust introduction to the creative strategies, conceptual approaches and vast potential of the Generative Design and Creative coding landscape.

Patrik Hübner is driven by the question of how modern technologies shape the designer’s profession. By applying new and experimental techniques of creativity to his work with generative design systems and programming languages, he researches emerging opportunities for designers to set themselves apart by telling unique and meaningful stories.

At the heart of his work lies the transformation of data into new shapes of media. The underlying principles and patterns of this work are what he describes in the model of “Input/Output“: A creative strategy he illuminates extensively in his talk and supports by real cases he has developed in his profession as both an artist and designer.

Generative design is out of the lab and is being used in the field.

Generative design is the creative collaboration between a designer and digital technology. Designers and/or engineers input design goals into generative design software, along with parameters such as materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration and shows what works and what doesn’t.

The output could be images, sounds, architectural models, animation and many more. It is therefore a fast method of exploring design possibilities that is used in various design fields such as art, architecture, communication design, and product design.