Schwanensee. A dynamic identity, driven by dance.
This dynamic visual identity-system uses motion-capture data to combine visual algorithms with the personal expression of human dancers, creating intricate forms and mesmerizing snapshots of motion in the process.
It distills the very essence of its subject to create individual and uniquely branded design-variations for the famous ballet composed by Pyotr Tchaikovsky. It is a comment on and exploration of how modern design-systems can express their subjects in a way that detaches the designer from the actual process by using generative design-approaches, allowing for unforeseen and autonomous design-decisions.