Creating a visual identity is one of the most intricate and challenging tasks a designer can face and it is one of those very special realms that uniquely blur the lines between art and design. Aiding and promoting instant public recognition of a brand is a both timeless and singularly contemporary task that has a long-standing history of innovation and disruption.
To create the largest amount of possible logo-variations this specific algorithm uses randomness and chance as its main source of input. Future variations of this algorithm can however easily be modified to use different types of data as input – ranging from text-analysis over corporate data to even music to create more specific and (if desired) repeatable results.