Agency Dragon Rouge Singapore invited me to bring to life their idea of a flexible visual design system which recognizes the multiple forms in which energy exists. An idea that reflects the various facets and states in which energy can exist – from the electrons of the sun, to the carbon molecules of our earth, to the latent potential that lies in every individual. This is exactly what each “PETRONAS dot” represents. The identity pays homage to Petrona’s core identity and emphasizes the brand’s expertise and technological capabilities.

To launch evian’s latest product innovation, I collaborated with Wieden+Kennedy Amsterdam to create a lighthearted and compelling story which would get consumers to try the new evian+ line of products. The playful rhymes and metaphors, such as ‘Feeling Foggy? Get Fizzy.” were staged by a dynamic, animated typeface. To enable a simultaneous global rollout across multiple markets and languages, the typeface was created using Generative Design – effectively automating the design process and allowing for a quick and cost-effective translation and application of the complex visual style by multiple contractors and partners.

Picture a stone hitting calm waters, creating a cascade of ripples – a sort of kinetic energy that brings to life ever-evolving forms of expressions to tell a story about breaking up the static and embracing the unexpected.

Distinctive patterns, born from a blend of disruption and artistry, capturing the essence of the brand by focussing on movement and the potent force of a rebellious spirit in motion.

Researching two-dimensional shape-configurations that, once in motion, form three-dimensional structures in space. These ever-evolving structures are formed out of of thousands of ellipses that generate infinite variations over time. Runs […]

Painting posters with code. A colorful exploration of using layered, organic movement to build complex constructions out of simple rules.

Generative, experimental motion and shape study. Working on many complex and diverse projects, I feel the desire to take more time to do these small and fun experiments again. With love to everyone.

Collages are an age-old and multilateral medium of expression. This procedural system deliberately objectifies the beautiful and often emotionally charged process, detracting the assessing element of thought, creating unlimited amounts […]

Hint: Click-and-drag to rotate. Scroll to zoom.Press <C> to change the camera. Press <D> to create a new set of architecture.Press <G> to show the perspective grid. Press <B> to […]

“Famous lifesavers” is a series of nonsense animation-exercises in 3D-space to explore generative typographic vertex-geometry calculations. Every animation is based on a single input string that can be defined by the user. The software […]

We wish everyday could be a creative coding day. But sometimes life happens, you have to feed your cat, go to work, socialize with friends and family… all kinds of irritating […]

The art of intentionally useless machines. Chindōgu (珍道具) is the Japanese art of inventing ingenious everyday gadgets that are sometimes described as “unuseless” – that is, they cannot be regarded as […]

Creating a visual identity is one of the most intricate and challenging tasks a designer can face and it is one of those very special realms that uniquely blur the lines between art and design. Aiding and promoting instant public recognition of a brand is a both timeless and singularly contemporary task that has a long-standing history of innovation and disruption.

To create the largest amount of possible logo-variations this specific algorithm uses randomness and chance as its main source of input. Future variations of this algorithm can however easily be modified to use different types of data as input – ranging from text-analysis over corporate data to even music to create more specific and (if desired) repeatable results.

Visual research on applying post-processing color-shift and pixel-modifications to animated generative design-systems. These experiments focus on accessing and modifying color- and channel-properties of animated design system in Processing in real-time. Specifically, shifting color-values and […]

Visual research on 3D vertex-geometry extrapolation, dynamic camera keyframing and generative form-building. To me, the most beautiful aspect of generative design is its inherent infinite amount of unique details that can […]

Visual research on autonomous, object-based poster generation using generative algorithms that build abstract typographic character-combinations. These animations focus on sharpening my skills of using generative algorithms, object-based character-prototypes and chance to […]

Visual research on autonomous, object-based poster generation using generative algorithms that build abstract typographic character-combinations. These animations focus on sharpening my skills of using generative algorithms, object-based character-prototypes and chance to […]

Visual research on geometric, multi-layered animations with animation-sequences and generative form-building. These animations focus on sharpening my skills of controlled geometry-animations with keyframes, defined animation-sequences and smooth motion that employs easing-algorithms and […]

Light. It forms the very essence of what our visual perception is based upon. Its path, right from its inception, being catapulted against the myriad of particles it bounces off […]

Visual research on using generative algorithms to create an unlimited amount of randomized and loveable vector-based creatures. See all those loveable guys (and gals, I suppose) on this page? All […]

Using generative algorithms to define forms and shapes in the design-process is an unbelievably creative and liberating experience once you realize it’s potential. This set of illustrations resulted from my […]

After getting to grips with some of the basic Processing animation-concepts, I started to explore somewhat more controlled random movement-ideas. The following sketches are still based on a purely random […]