What is Programmed Design?

Data-Design Dictionary.
A dictionary to illuminate data-driven generative design and creative coding.


In the context of data-driven generative design, programmed design is considered a method of communication design that enables the generation of symbols and elements for communicative needs through the use of rules. It enables modern forms of creative expression and communication that result from the fusion of data, storytelling, programming, interaction, and form. The path from creative intention to specific form is via the program – a mediation scheme that can generate any number of objects from the inscribed platonic idea or class via a fixed number of decisions and interactions of inputs. The design freedom that the program can develop in shaping is the result of human intention, creativity and competence.

Programmed design opens up numerous other ways in which communication can take shape, in addition to familiar formats such as print or animations on screens. Through these multimedia possibilities, programmed design can be used to develop campaigns whose dynamic and flexible brand elements respond in real time to people, machines and the environment, and would be inconceivable without this approach.

The bigger picture of designing and branding with data: